You’re Not You When You’re Hungry

Have you ever felt that hunger has sometimes changed you into someone else?

SNICKERS® launched its newest campaign In the Philippines, dubbed “You’re not you when you’re hungryTM,” a concept which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. The campaign runs simultaneously in two other countries, Malaysia and Singapore.

I had so much fun when I attended the launch in SM Mall of Asia, Music Hall last Friday, April 13, 2012. The event was graced by our famous Azkals football players : Skipper Aly Borromeo, Midfielder James Younghusband and Striker Phil Younghusband. They were very happy and game to attest  to how as an athlete, they need their bodies to be at the optimal condition to perform at the highest level.

A mini-demonstration/game was played by the 3 Azkals players not hitting the goal when they’re hungry. After they had their Snickers, getting the goal was just easy for them. Cool, right? 😀



Crammed with roasted peanuts, caramel, nougat and coated with milk chocolate, SNICKERS delivers a delicious and substantial chocolate bar that combats hunger to keep you going. These have been the reasons why SNICKERS® has remained one of the planet’s favourite treats. In Philippines, SNICKERS® Peanut 55g is the best selling single unit bar.

Azkals said they can’t play well when they’re hungry 🙂

The campaign hits the Philippine shores with the launch of a new television commercial (TVC) and an online contest. Will run simultaneously in three countries of Philippines, Malaysia and Singapore which features a new television commercial and an online contest.

From April 1 to May 15, 2012, the SNICKERS® “You’re Not You When You’re HungryTM” online contest will see all three countries—Philippines, Malaysia, and Singapore—challenging each other to come up as the top winner. Participants of this contest can upload their hungry faces on SNICKERS® facebook page at

What’s up for grab? At the end of the contest, a Grand Prize winner will be selected for each country. These ultimate winners stand to fly to Poland with a mate to catch the European Championship 2012 match live!

Contest details and prizes

The launch was a success and everybody enjoyed it. 😀

What are you waiting for? Tell your friends who’s also in Singapore and Malaysia. This is going to be really exciting for sure. 😛


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