Toblerone Comes Up Big in the “Lambing” Department with its 4.5kg Variant

Everyone has a Toblerone memory — that “stateside” gift you received as a child, the “courtship chocolate” you got in high school, the giveaways you gave to your nephews. Its a treat that lends itself sweetly to the giver’s sentiments.

Last November 6, 2012, Toblerone, the legendary triangular chocolate from Switzerland, has invited three unique voices to a storytelling session — columnist and entrepreneur Twee Gonzalez, RockEd Founder and writer Gang Badoy-Capati and actress/bloggers Saab Magalona — to share their personal vignettes on Pinoy “lambing”. Whether as a daughter, partner or observer, the storytelling session tacked questions such as: How has Pinoy lambing evolved from the so-called baby boomer generation to today’s millenials? Do today’s online chats carry the same weight as the handwritten notes of an earlier generation? How does technology divide and bridge, and does Pinoy “lambing” still speak the same language?

Th event was held in Eastwood Mall Atrium and was hosted by RJ Ledesma.

RJ Ledesma sharing his lambing moments during his childhood days.

RJ with Twee, Saab and Gang

Toblerone Philippines rounds up such stories and personal Toblerone memories to remember how we used to express affection, celebrate the present ways we’ve found that work just as well, and to invite Filipinos to join the campaign to “ibalik ang lambing” — because if there’s something that the world can never have enough of, it would be love and well… chocolates.

Ms. Fren Lagman – Toblerone Philippines Brand Manager

“We are proud to hhave esteemed storytellers such as Gang, Twee and Saab join us in our campaign to bring back more “lambing” in the everyday moments of Filipinos. Everyone could use a little word out on deliberate gestures of affection inspires our launch of the Toblerone Oversize Gift Bar — an ideal holiday gift for your loved ones, truly a classic expression of “lambing”, said Fren Lagman, Toblerone Philippines Brand Manager.

There was also a mini-showroom showcasing the different variants of Toblerone gift packs. It was Toblerone chocolates all over! 🙂

And every weekend starting November 6 to December 16, Toblerone Philippines will be bringing the “lambing” closer to their customers with the launch of Toblerone Gift Hubs, which will be opened in major malls around Metro Manila. Not only a customer can purchase their favorite Toblerone variants and have them personalized and gift-wrapped for their loved ones, but customers will also have the chance to win one of the 50 4.5kg Toblerone variant for every Php 100 peso single receipt purchase. Bringing back the “lambing” has never been this easy!

For more information on Toblerone and to know where you can find your nearest Toblerone Gift Hubs, visit


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